Vendors Get Dynamic

Stump, Matt
January 2005
Multichannel News;1/17/2005, Vol. 26 Issue 3, p53
Focuses on the involvement of software suppliers in video-on-demand (VOD) advertising. Tentative schedule for the deployment of VOD software according to Raj Amin, vice president of content and advertising markets of N2 Broadband Inc.; Features of VOD advertising; Problem cited by president and CEO of Everstream Stephen McHale on the introduction of VOD solution product.


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