TITLE

Charter Deploys Long-Form VOD Advertising

AUTHOR(S)
Stump, Matt
PUB. DATE
January 2005
SOURCE
Multichannel News;1/17/2005, Vol. 26 Issue 3, p33
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports on the deployment of iWant More, a long-form advertising category of video-on-demand markets, by Charter Communications Inc. in January 2005. Remarks from Todd Stewart, corporate vice president of national advertising sales and development for Charter Media, on the goal for the launching of the advertising category; Information on the long-form advertising tests; Features of the advertising category.
ACCESSION #
15691109

 

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