Beta: ESPN Poised for Spending Gains

Donohue, Steve
January 2005
Multichannel News;1/17/2005, Vol. 26 Issue 3, p28
Discusses the "Ad Executive Study - Evaluation of Basic Cable/Broadcast Networks," conducted by Beta Research Corp. in 2005, which revealed that ESPN is the top ranking cable television network among advertising executives. Ranking of cable television networks in terms of brand image; Networks included in the allocation of budget from advertisers; Details of the survey.


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