TITLE

Beta: ESPN Poised for Spending Gains

AUTHOR(S)
Donohue, Steve
PUB. DATE
January 2005
SOURCE
Multichannel News;1/17/2005, Vol. 26 Issue 3, p28
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Discusses the "Ad Executive Study - Evaluation of Basic Cable/Broadcast Networks," conducted by Beta Research Corp. in 2005, which revealed that ESPN is the top ranking cable television network among advertising executives. Ranking of cable television networks in terms of brand image; Networks included in the allocation of budget from advertisers; Details of the survey.
ACCESSION #
15691035

 

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