IFC Campaign Gets Fanatical

Reynolds, Mike
January 2005
Multichannel News;1/17/2005, Vol. 26 Issue 3, p14
Presents information on the multimedia campaign of Independent Film Channel for its programming in 2005. Television series launched by the network on January 7, 2005; Remarks from Jennifer Caserta, senior vice president of marketing, on the multimedia campaign; Statement issued by Evan Shapiro, executive vice president and general manager at IFC, on primetime programming.


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