Google Goes Its Own Way

Tunick, Britt Erica
January 2005
Investment Dealers' Digest;1/17/2005, Vol. 71 Issue 2, p56
Trade Publication
The article presents information Google Inc.'s initial public offering (IPO). Google Inc.'s decision to go public at a time when IPOs were still struggling, and its choice of a novel Dutch auction to do so, helped shroud the deal in mystery. It made sense for Google's founders Larry Page and Sergey Brin to approach disclosure requirements through an IPO, which at least let them and their employees cash out at the same time. When Google set out to choose the bankers for the deal, the company organized what it dubbed a working team to head the search--a group of employees just below its senior management level that was charged with identifying a handful of qualified investment banks.


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