Ad gloom hangs over launches

Grimshaw, Colin
December 2004
Marketing (00253650);12/22/2004, p15
Trade Publication
This article focuses on the media industry. It is boom time for consumer magazines, or so the volume of mega-launches executed in 2004 would have people believe, with plans for more in 2005. Zoo and Nuts kick-started it, creating a lads' weeklies genre, followed by celebrity-led Reveal. The Advertising Association reported consumer magazine advertising up 1.5% year on year in the third quarter. But this amounts to just 0.3% after inflation is discounted, easily the lowest increase of all media sectors.


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