Chelsea FC joins London 2012 bid

December 2004
Marketing (00253650);12/22/2004, p5
Trade Publication
This article reports that Chelsea FC has become the first Premier League club to sign up as an official supporter of the London 2012 Olympic Bid. The club will back the bid with a number of marketing initiatives before the International Olympic Committee votes on the Games' destination next July. Editorial pieces will appear on Chelsea's TV and radio stations, and there will be a tie-in with the club's community scheme.


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