TITLE

Collaborative commerce: A possible route to a new market harmony

AUTHOR(S)
Catalán, Joaquín
PUB. DATE
January 2005
SOURCE
Journal of Medical Marketing;Jan2005, Vol. 5 Issue 1, p66
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
Discusses the use of the Collaborative Commerce business philosophy in managing the pharmaceutical supply chain. Background on the development of common logistic operators by manufacturers; Overview of basic models of pharmaceutical distribution; Cooperation agreement model of pharmaceutical distribution.
ACCESSION #
15675123

 

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