Tucson's slow start irks dealers

Rechtin, Mark
January 2005
Automotive News;1/10/2005, Vol. 79 Issue 6129, p3
Trade Publication
This article reports that Hyundai Tuscon's slow start has dealers on edge. Hyundai Motor America Co., is on the eve of a massive product launch intended to more than double U.S. sales by the end of the decade. But various factory policies and snafus have some dealers skittish and confused. Dealers complain, among other things, that co-op advertising money was cut and that Hyundai lacks competitive incentives for customers. Billy Fuccillo, owner of Fuccillo Hyundai of Syracuse in Syracuse, New York, has been disturbed by Hyundai cutting its dealer cash payments, including incentives on the Sonata and Elantra in the second half of 2004. The Tucson sport wagon, for example, started slowly this fall. The larger, more expensive Santa Fe outsold the Tucson more than 3-1 in the last quarter of 2004. INSET: Hyundai hassles.


Related Articles

  • Hyundai will increase minority ads. Cantwell, Julie // Automotive News;11/19/2001, Vol. 76 Issue 5958, p23 

    Reports the plan of Hyundai Motor America to devote fifteen percent of marketing budget to reach minorities in the United States. Emphasis on Hispanics and blacks; Decision to use more black actors in advertising; Impact of the plan on the salability of Hyundai cars.

  • Hyundai meets with 10 about direct assignment. Dawson, Angela // Adweek New England Edition;01/05/98, Vol. 35 Issue 1, p2 

    Gives information pertaining to the development of a comprehensive direct marketing program, by Hyundai Motor America. Details on an invitation for the attendance of a bidders conference; Information on the undisclosed budget; Comments from Hyundai's database marketing manager, Paul Millard;...

  • Hyundai spends like never before to launch Genesis luxury sedan. Jackson, Kathy // Automotive News;5/26/2008, Vol. 82 Issue 6309, p6 

    The article announces the move of Hyundai to spend $80 million for the marketing campaign in the launching of its new Genesis luxury sedan in the U.S. The campaign includes Genesis commercials during the 2008 Super Bowl, ride and drive for summer. It states that a big portion of the budget goes...

  • Hyundai backs Azera with big ad bucks. Bowens, Greg // Automotive News;2/13/2006, Vol. 80 Issue 6189, p24D 

    The article reports that Hyundai Motor America Co. is earmarking 20 percent of its media advertising spending this year to launch the Azera, its first foray into the premium market. To help pay for the launch of the mid-sized sedan, Hyundai officials say they are boosting the company's media...

  • Hyundai Thinks Its Luxe Genesis Will Be a Revelation. Miller, Steve // Brandweek;2/4/2008, Vol. 49 Issue 5, p12 

    The article presents an interview with Joel Ewanick, who is the vice-president of marketing for automobile maker Hyundai. In the interview Ewanick discusses the marketing strategy for the automobile maker's luxury automobile, Genesis. Ewanick explains that the Genesis' target demographic is the...

  • Anderson makes mission of building on Kia's maturity. Halliday, Jean // Advertising Age;4/29/2002, Vol. 73 Issue 17, p52 

    Profiles Wally Anderson, vice-president of marketing for Kia Motors America. His strategy for raising the profile of Kia automobiles in the U.S.; Goal of establishing a unique brand identity, separate from Kia's parent company, Hyundai Motor America; Background of Anderson's career.

  • Hyundai promotes solo dealerships. Rechtin, Mark // Automotive News;1/31/2005, Vol. 79 Issue 6132, p3 

    This article reports that Hyundai Motor America Co. has rolled out incentives to persuade dualed dealers to build exclusive showrooms. About one-third of Hyundai's 660 dealerships operate stand-alone stores. Higher payments 5 percent of the base amount-for Hyundai's co-op advertising program....

  • Brands in Demand. Halliday, Jean // Advertising Age;1/14/2002, Vol. 73 Issue 2, p24 

    This article reports on the growth and popularity of Hyundai Motor America as a brand in the automobile market. The South Korean importer continues its breathtaking march up the sales charts, even without no-interest financing deals. Instead, the carmaker's growth can be traced to its value...

  • Hyundai's top marketer plans big brand push. Beene, Ryan // Automotive News;10/3/2011, Vol. 86 Issue 6484, p4 

    The article offers information on the advertisement planning of Hyundai Motor Co. to increase its sales. Hyundai Motor America marketing head Steve Shannon mentions that the national advertising campaign will be aimed at promoting seven new or redesigned vehicles that go on sale between October...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics