Dispensing DVDs

January 2005
Convenience Store News;1/10/2005, Vol. 41 Issue 1, p72
Trade Publication
This article reports that convenience store operators now have a new opportunity to increase foot traffic and bring in extra revenue— self-service DVD kiosks from DVDPlay. McDonald's Corp. is running a trial with 157 of the machines in 107 Denver-area restaurants, and Albertsons and Safeway grocery chains signed deals to incorporate the machines into 3,000 to 3,500 stores each. Even Blockbuster has signed on to offer customers an automated alternative, DVDPlay CEO Jens Hortsman explained in a presentation at the Consumer Technology Ventures Conference in Redwood City, Calif. The automated machine is small enough for a c-store — 5 square feet-and only requires an electrical outlet and Internet access. Retailers can sell and rent DVDs via the kiosk, which also allows for on-screen ads and static display advertising. The self-service kiosk holds 100 to 350 movies and new releases are available the same day as in traditional video stores, but are priced lower and offer higher margins, according to the company. Retailers can collect customer information and rental data, and can run reports on rentals, sales, revenue and promotions.


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