TITLE

Malt Beverages (Including Beer)

PUB. DATE
January 2005
SOURCE
Convenience Store News;1/10/2005, Vol. 41 Issue 1, p32
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports that sales for malt beverages as a whole, which includes beer and flavored malt beverages, remained flat, and this trend will likely continue into 2005. Per-store unit volume for malt beverages is forecasted to increase only 0.04 percent in 2004 and 2.1 percent in 2005. Dollar sales per store fare better, with a forecasted increase of 3 percent in 2004 and 4.5 percent in 2005, taking into account price inflation, which has averaged 2.3 percent for the last seven years. The volume is flat, but the dollars are up, which is due to inflation, according to Hal Adams, vice president of merchandising at Valero Energy Corp. And with the prices on premium beer going up, many customers are switching to less expensive options. If they come out with something new and wonderful, it could affect the outcome of beer sales this year.
ACCESSION #
15665693

 

Related Articles

  • Serrano Ham.  // Gourmet Retailer;Aug2004, Vol. 25 Issue 8, p102 

    Products from Spain have become very popular in recent years and the delectable hams from that country known as Jamon Serrano are no exception, Jamon means ham, and serrano refers to the mountainous region across the southern half of Spain where these fabulous hams are made. On its home ground,...

  • Biggest Increases in Sales w/Merchandising -- Frozen.  // Refrigerated & Frozen Foods Retailer;Jun2008, Vol. 6 Issue 5, p14 

    The article presents an analysis regarding which categories have the biggest increases in sales with merchandising support. It states that there is big gap between promotional support and dollar sales in pudding/mousse with a 10.5% increase in dollars sold with merchandising support. It notes...

  • P.O.P.: Tips from the experts. Holleran, Joan // Beverage Industry;Jan1999, Vol. 90 Issue 1, p26 

    Focuses on the effectiveness of point-of-purchase (POP) as an advertising medium for beverage marketers. Minimum amount of a beverage marketer's spendings for point-of-sale advertising; Lack of substantive research on POP's accountability; Benefits of the strategic incorporation of POP in...

  • Pullback on Tap for the Cold Vault.  // Convenience Store News;Jan2013, Vol. 49 Issue 1, p34 

    The article reports on the sales performance of malt beverages and packaged beverages in the U.S. It states that both categories experienced a solid growth in 2011 and 2012 and both categories were forecasted to see some pullback in 2013. It predicts that malt beverages category will increase 1%...

  • REPORT FROM POPAI/GLOBALSHOP: BUSINESS IS POP-ING. Cherkassky, Irene // Beverage World;5/15/2002, Vol. 121 Issue 5, p62 

    Discusses the growth of merchandising according to data from Point-of-Purchase Advertising International (POPAI). Information on the POPAI/Globalshop show in Chicago, Illinois in 2002; Advantages of merchandising during recessions; Results of a POPAI study regarding point-of-purchase...

  • Tangy Masti!  // Point-of-Purchase;Jan2016, Vol. 11 Issue 6, p13 

    The article describes the point-of-purchase promotion of India-based Dabur for its Hajmola Yoodley brand of ready-to-drink beverages.

  • Stand out in the pub. Solley, Sam // Marketing (00253650);9/21/2000, p41 

    Discusses how point-of-purchase (POP) material can increase the brand power of an alcoholic beverage. Association of the brand with an ongoing event that can be revisited at intervals; Development of a range of POP materials that can be used in both on- and off-trade arenas; Sponsorship of...

  • Aaron Rents adds two RTO divisions.  // Furniture/Today;1/17/2005, Vol. 29 Issue 19, p35 

    The article reports that to better manage its growing operations, Aaron Rents bas created two new divisions for its Aaron's Sales and Lease Ownership stores. Aaron's executives Gregory Ballof and David Boggan have been named to oversee the divisions. In another move, the company appointed...

  • CLOSING THE EXECUTION GAP. Troy, Mike // Retailing Today;Apr/May2007 Supplement, Vol. 46, p8 

    The article presents a perspective on the effort of Wal-Mart Stores Inc. in understanding the its limitations when it comes to executing store-level merchandising initiatives. Wal-Mart's store-level employees help the company achieve some amazing results. Furthermore, Wal-Mart is often willing...

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics