Malt Beverages (Including Beer)

January 2005
Convenience Store News;1/10/2005, Vol. 41 Issue 1, p32
Trade Publication
This article reports that sales for malt beverages as a whole, which includes beer and flavored malt beverages, remained flat, and this trend will likely continue into 2005. Per-store unit volume for malt beverages is forecasted to increase only 0.04 percent in 2004 and 2.1 percent in 2005. Dollar sales per store fare better, with a forecasted increase of 3 percent in 2004 and 4.5 percent in 2005, taking into account price inflation, which has averaged 2.3 percent for the last seven years. The volume is flat, but the dollars are up, which is due to inflation, according to Hal Adams, vice president of merchandising at Valero Energy Corp. And with the prices on premium beer going up, many customers are switching to less expensive options. If they come out with something new and wonderful, it could affect the outcome of beer sales this year.


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