In-Store Sales

January 2005
Convenience Store News;1/10/2005, Vol. 41 Issue 1, p28
Trade Publication
This article predicts the sales in convenience stores in 2005. In 2005, the forecast is for an increase of 4.6 percent in average per-store instore sales, although much of that is from expected manufacturer price increases on cigarettes, beverages and beer, as well as other categories. With declining margins from both gasoline outside the store and cigarettes inside the store, the Forecast Council agreed that retailers need to diversify and innovate, pointing toward foodservice, new products, prepaid and other high-margin merchandise areas that may boost gross margin dollars. One way of pumping up in-store sales is through improved customer service.


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