A Hip-Hop Nation

January 2005
Convenience Store News;1/10/2005, Vol. 41 Issue 1, p18
Trade Publication
This article reports that product manufacturers are capitalizing on the hip-hop market and using it to sell everything from sneakers to soft drinks. Inspired by hip-hop's renewed fascination with "pimp culture," Urban Air Fresheners Inc. introduced the Pimp Cup Air Freshener. The car air freshener is in the shape of a "pimp cup," a bejeweled, golden chalice accessory that has adorned celebrities like Chingy, Lil' Jon and Snoop Dog in music videos and red carpet appearances. Derived from the hip-hop slang expression "street cred," the new Sweet Cred line of confectionery products includes items with a bit of an edge, geared toward children of all ages. Distributed in the United States by the Jel Sert Company, Sweet Cred Movables are tubes of fruit-flavored hard candy with different action toys affixed on top, including Skateboarders, Road Builders, Choppers, Space Shots, Xtreme Wheels and RevHeads. INSET: Hippity Hoppity.


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