Editor's Eye

January 2005
Convenience Store News;1/10/2005, Vol. 41 Issue 1, p8
Trade Publication
This article focuses on the offer at a Turkey Hill Minit Market near Bethlehem, Pennsylvania. Entering the store, customers are greeted with a 5-foot-tall and 6-foot-wide wall of candy on the left and numerous secondary displays of candy specials and new products. H was hard to leave this store without buying candy. An unusually designed urban 7-Eteven location in the heart of Chicago threw one editor for a loop. At first glance, the store appeared to be less than 400 square feet and to sell only grab-and-go foods and beverages. Actually, there was another section, a dog-leg off the front part of the store, that was completely obstructed from the front and could only be monitored by store associates through security cameras.


Related Articles

  • ISP fights threat to `buy one get one free' offers. Wheeler, Brian // Marketing Week;9/16/1999, Vol. 22 Issue 33, p6 

    Reports on the Institute of Sales Promotion's (ISP) campaign to save `buy one get one free' (bogof) offers and other promotions from the threat of European legislation. Claim that the European Commission is planning to ban some of Great Britain's most popular promotion techniques; Outlawing of...

  • Lost in Translation.  // Home Textiles Today;7/25/2011, Vol. 32 Issue 18, p4 

    In this article, the author discusses the troubles faced by Carrefour SA in China concerning its promotions of product in the country.

  • Sweet Goods Gain from a Little Attention. Duff, Mike // Refrigerated & Frozen Foods Retailer;May2010, Vol. 8 Issue 4, p22 

    The article focuses on the sales of traditional sweet goods wherein additional revenue can be generated by the retailers through promotions. It mentions that in sweet goods category, the cooperation between the branded retailers and manufacturers were particularly critical. Dan Yost, senior vice...

  • DMA slams plan to prevent kids from giving data.  // Precision Marketing;5/2/2003, Vol. 15 Issue 29, p1 

    Reports on the opposition of the Direct Marketing Association (DMA) with the government's sales promotion regulation preventing businesses from collecting data from children in Great Britain. Claim of DMA that their existing self-regulatory codes are working; Importance of getting permission...

  • California home décor firm opens showroom in Salt Lake City.  // Enterprise/Salt Lake City;11/26/2007, Vol. 37 Issue 22, p6 

    The article reports that a showroom has been opened by Hillsdale Home Fine Décor Warehouse, a home decor store that imports and sells urban chic merchandise at factory-to-consumer prices, in Salt Lake City, Utah. The Salt Lake market has been selected by the firm based on its solid growth as...

  • Random prizes offered by Nestlé.  // Wholesale News;Feb2011, Issue 2, p55 

    The article reports on the initiation of the "Find the Phoney Gnome," on-pack promotion of Nestlé Confectionery's Rowntree's Randoms candy product in 2011 in Great Britain.

  • Whiskey and the Mails.  // America;8/11/1934, Vol. 51 Issue 18, p411 

    The article reports on the movement to oppose the promotion of liquor through mail and advertisements. It presents the opinion of Doctor Thomas Nixon Carver, professor of political economy at Harvard University, who expresses concern over the strong marketing effort of the liquor business...

  • Victory for California Raisins in FSA dispute.  // Vending International;Jun2009, Vol. 43 Issue 6, p7 

    The article reports on the prohibition of the California Raisins advertising campaign. It notes that the ban was introduced, after Food Standards Agency (FSA) in Great Britain found out that California Raisins contains natural sugar and salt content. It also notes that prior to the introduction...

  • A-B's Bud rewards program draws scrutiny in California. Arndorfer, James B. // Advertising Age;6/16/1997, Vol. 68 Issue 24, p8 

    Points out the scrutiny that Anheuser-Busch has drawn in California over a promotion that allows customers to accumulate points to be redeemed for merchandise. The investigation into the promotion by the California attorney general and Department of Alcoholic Beverage Control to see if the...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics