TITLE

He's no fan of the net, but he sees its value

AUTHOR(S)
Guilford, David
PUB. DATE
February 1999
SOURCE
Automotive News;2/8/1999, Vol. 73 Issue 5805, p82
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the Internet marketing initiatives carried out by Overland Park, Kansas-based automobile dealership Superior Acura. Features of the dealership's Web site; Means by which the dealership builds Web site traffic.
ACCESSION #
1564072

 

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