January 2005
TWICE: This Week in Consumer Electronics;Jan2005 Supp, Vol. 20, p28
Trade Publication
This article profiles Bushnell Performance Optics, the industry leader for high-performance sports optics in the U.S. The company provides customers with a diverse range of products from binoculars and telescopes to spotting scopes, night vision products, sports and safety eyewear and more. Known around the world for its brand dominance, Bushnell offers dealers a line of premium brands that combine unsurpassed optical engineering with a commitment to enhance the experience of all outdoor and sports enthusiasts. The company's dedication to providing the highest quality, most affordable sports optics is matched only by its outstanding customer service and strong retailer partnerships. Bushnell is constantly exploring emerging technologies to bring to market sports optics that combine leading-edge design with performance innovation. Bushnell Performance Optics was founded during the laste 1940s by Dave Bushnell, whose initial venture was the importing and distributing of binoculars from a Japanese factory. He soon began creating his own binocular designs, and Bushnell brand binoculars remain the company's best-known product as of January 2005. In addition to the Bushnell brand, the company's lineup includes Tasco sports optics, Bolle sports eyewear, and Serengeti sunglasses.


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