TITLE

Random House To Kick Off New Year With Grisham's Latest

PUB. DATE
December 2004
SOURCE
Book Publishing Report;12/27/2004, Vol. 29 Issue 50, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that Random House will print 2.8 million copies of John Grisham's novel "The Broker," for its January 11 release, opting to skip the Christmas buying season in favor of a long marketing campaign that began early this month. The promotion has a heavy Web element, with an e-mail blast hitting 50,000 subscribers to Grisham's Web site, where the first chapter is available. The publisher also engaged in more traditional means to generate attention for the book, putting an advertisement for "The Broker," in the back of the mass market paperback version of Grisham's "The Last Juror," which was published December 14.
ACCESSION #
15615966

 

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