TITLE

PublicAffairs Moves Beyond Election Hype With 2005 Titles

PUB. DATE
December 2004
SOURCE
Book Publishing Report;12/27/2004, Vol. 29 Issue 50, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that the day after the contentious 2004 presidential election, PublicAffairs Books, which publishes about 50 books per year, ran an advertisement campaign highlighting forthcoming political titles, hoping the appetite for political books will outlast the vanquished election hype. The company will kick off 2005 with its "Election 2004: How Bush Won and What You Can Expect in the Future," written by Newsweek reporters. Another major planned release is a biography of the controversial late Senator Strom Thurmond that will be published in February called Strom, written by Jack Bass and Marilyn Thompson.
ACCESSION #
15615961

 

Related Articles

  • The Bush propaganda machine wins another. Fertik, Bob // Bay Windows;3/8/2001, pN.PAG 

    Discusses the role of media in the political propaganda launched by U.S. President George W. Bush during the November 2000 elections. Decision of the U.S. Supreme Court in the recount of the votes in Florida; Efforts by law professors in the country to run an advertising campaign regarding the...

  • WHO IS REALLY COMMANDER IN CHIEF? MARCHE, STEPHEN // Esquire;Oct2012, Vol. 158 Issue 3, p92 

    The article offers information that the U.S. Presidential election is the most archaic ritual in the whole world which includes expensive advertising campaigns, an army of commentators and a series of parties. According to a recent study by Great Britain's Tax Justice Network, it is estimated...

  • Magazines stand to benefit from Bush's moral majority. Crain, Rance // Advertising Age;11/15/2004, Vol. 75 Issue 46, p26 

    Focuses on the state of the U.S. magazine industry as of November 15, 2004 with regards to the influence held by religious fundamentalists during the 2004 presidential elections. Reaction of the publishers towards the vulnerability of television caused by the elections; Advantages of magazine...

  • A campaign ahead of its time. McDaniel, Mike // Indianapolis Business Journal;4/1/96, Vol. 17 Issue 2, p4B 

    Focuses on United States presidential candidate Richard Lugar. Praise for Lugar's civility and intelligence; End of Lugar's presidential bid.

  • BOUND FOR GLORY. Lepore, Jill // New Yorker;10/20/2008, Vol. 84 Issue 33, p80 

    The article discusses former U.S. president Andrew Jackson. His biography "The Life of Andrew Jackson," written by John Eaton, is mentioned, as is his campaign for presidency against John Quincy Adams. The role of his biography in winning the election is analyzed. The U.S. presidential elections...

  • WHAT YOU SAY. Hupp, William // Advertising Age;1/14/2008, Vol. 79 Issue 2, p4 

    The article presents several quotes concerning whether 2008 U.S. presidential candidate Mike Huckabee can win without increasing his spending on advertising. Christie Wood of Arnold Worldwide advertising agency states that Huckabee's religion-driven politics are not appealing enough. Catherine...

  • Brand, not bio, inspire Bush's ads. Goetzl, David // Advertising Age;10/25/1999, Vol. 70 Issue 44, p1 

    This article describes an advertising campaign launched by U.S. presidential candidate George W. Bush, as of October 1999. The four 30-second television advertisements to run in Iowa and New Hampshire carry the tagline, A fresh start. One features Bush speaking to the camera about why so many...

  • Sign, Sign, Everywhere a Sign.  // Brandweek;11/3/2008, Vol. 49 Issue 39, p026 

    The article reports on a U.S. presidential campaign advertising strategy that was used by candidate Barack Obama in 2008. The advertising campaign featured virtual billboard advertisements of Obama that were included in video games including Nascar 09 and Need for Speed Pro Street. The...

  • The Janus factor. McLaughlin, John // Advertising Age;2/17/1992, Vol. 63 Issue 7, p28 

    Emphasizes the importance of political advertising campaigns to the 1992 U.S. presidential election. Reason for expecting that California will experience a surge of campaigns; Factors that will boost the role of advertising in the election.

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics