Simba Information Unveils Trade Book Trends For 2005

December 2004
Book Publishing Report;12/27/2004, Vol. 29 Issue 50, p1
Trade Publication
The article reports that the trade book industry has seen a lot of changes in 2004, and Simba Information Inc. is forecasting a 2005 that will have just as many pitfalls and promises as this year draws to a close. Continuing the trend of last year, the major publishers will be releasing slightly fewer books, since there are only so many marketing dollars to spend, even though the total number of books published across the board will again be high. Books tied into a popular television show have become practically guaranteed hits. But with the revolving-door popularity of most TV shows and even movies, the battles among publishers over shows and characters will become even more competitive.


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