January 2005
Investment Dealers' Digest;1/10/2005, Vol. 71 Issue 1, p24
Trade Publication
This article focuses on some business related news from the U.S. BofA relented in a battle to place its name on Boston's FleetCenter, following a year of negotiations between the bank and the center's owner, Delaware North Companies. BofA reportedly come extremely close to clinching a deal, then realized that further branding might not be cost effective given the bank's already large brand awareness in Boston. With BofA out of the way, Delaware North can begin taking bids in what is expected to be a heated, auction-like process. BofA's withdrawal from the stadium will require the bank to pay an undisclosed fee, thought to range from $2 million to $3 million.


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