January 2005
Investment Dealers' Digest;1/10/2005, Vol. 71 Issue 1, p19
Trade Publication
This article focuses on monthly global, European and U.S. marketing & advertising volume and global target volume by selected industry as of December 31, 2004. The industries included are: Energy and Power; Financials; Healthcare; Industrials Media and Entertainment; Real Estate; Retail; Technology; and Telecommunications. This article also informs about global, European, U.S.A. and non U.S.A. target marketing & advertising rankings for the year 2004. Some of the advertisers chosen from the U.S.A. are: JP Morgan Chase; Goldmon Sachs; Lehman Brothers; Citigroup; Morgan Stanley; and Merrill Lynch.


Related Articles

  • Retooling: Databases and lists, business to business.  // Marketing Tools;Apr97, Vol. 4 Issue 3, p34 

    Features databases and lists for business-to-business marketing and advertising. Meeting Planners and Organizers list by Dunhill; IT Direct file, `Interactive Week' business-to-business Internet publication, and Uniforum file from List Incorporated.

  • 10 bright ideas.  // Catalog Age;Dec98, Vol. 15 Issue 13, p47 

    Presents ideas for database marketing from participants to the Fifth Annual Business-to-Business Database Marketing Conference. Importance of sorting names by function; Use of Web site to gain detailed information on buyers; Need to add own field salespeople to database to inform them of when...

  • Tacoda ties ads to surfing behavior. Oser, Kris // Advertising Age;11/15/2004, Vol. 75 Issue 46, p44 

    Presents information on the launch of AudienceMatch Network online advertising from Tacoda Systems that will serve behavioral targeting advertisements to users. Features of the advertising network; Information on behavioral targeting technology; Implications of the launch of AudienceMatch for...

  • Target marketing helps you reach your customers. Pollack, Irwin // Fort Worth Business Press;12/10/2004, Vol. 17 Issue 50, p28 

    Presents information on target marketing which is helpful in reaching out to customers. Benefits from targeting the market; Ways to segment a market; Components of the science of marketing; List of questions that could be asked to customers.

  • The Right One for the Job. Schultz, Steve // Direct;4/1/2006, Vol. 18 Issue 4, p45 

    Focuses on several factors being considered by most companies when choosing a campaign management program. Capabilities of the program in terms of the target audience; Viability of the campaign management tool; Availability of training for business users and technical support staff; Benefits...

  • Maintaining the right data on the right people. McIntosh, Mac // B to B;5/3/2004, Vol. 89 Issue 5, p44 

    "Less is more" is an adage that seems strange in a world that always wants bigger, better and more. But in managing a database, keeping it simple is usually the best strategy. There are, however, a few occasions when "more is more," especially when it comes to maintaining multiple contacts per...

  • Are B2B marketers really out of the loop? Cook, Steve // Precision Marketing;1/12/2007, Vol. 19 Issue 6, p14 

    The article discusses the importance of well-built database to business-to-business (B2B) marketing in Great Britain. It has been noted that B2B marketers tend to have a disjointed relationship with their databases. Databases are made to focus on individual files and marketers must examine their...

  • Lehmans in £4m marketing drive.  // Mortgage Strategy;5/7/2007, p9 

    The article reports that Lehman Brothers is going to launch a £ 4 million multi-brand mortgage marketing campaign in Great Britain. Lehman Brothers has already launched a recruitment campaign to find a director of marketing, a head of sales for Southern Pacific Mortgage Limited and a director...

  • Sell opt-out.  // Advertising Age;2/14/2000, Vol. 71 Issue 7, p30 

    Comments on the need for target marketers and collectors of consumer data to convince government policymakers in the U.S. that "opt-out" plans adequately protect consumers from having their personal information used for marketing purposes. Explanation on how the opt-out plans would work;...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics