January 2005
Investment Dealers' Digest;1/10/2005, Vol. 71 Issue 1, p19
Trade Publication
This article focuses on monthly global, European and U.S. marketing & advertising volume and global target volume by selected industry as of December 31, 2004. The industries included are: Energy and Power; Financials; Healthcare; Industrials Media and Entertainment; Real Estate; Retail; Technology; and Telecommunications. This article also informs about global, European, U.S.A. and non U.S.A. target marketing & advertising rankings for the year 2004. Some of the advertisers chosen from the U.S.A. are: JP Morgan Chase; Goldmon Sachs; Lehman Brothers; Citigroup; Morgan Stanley; and Merrill Lynch.


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