TITLE

Castrol Gets Its Hands Dirty

AUTHOR(S)
Dini, Justin
PUB. DATE
January 1999
SOURCE
Adweek Western Edition;01/25/99, Vol. 49 Issue 4, p91
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the advertising campaign created by Hampel/Stefanides for Castrol Syntec synthetic motor oil. Headlines used in the campaign; Comments from Dean Stefanides, partner and creative director at Hampel; Reason the advertising company chose print for its campaign; Budget of Castrol for this campaign.
ACCESSION #
1559162

 

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