TITLE

African American Viewers On the Move

AUTHOR(S)
Consoli, John; Bachman, Katy
PUB. DATE
December 2004
SOURCE
Brandweek;12/13/2004, Vol. 45 Issue 45, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on a decrease in the percentage of African American women viewers of ethnic sitcoms at UPN cable television channel in the U.S. in 2004. Effect of the disappearance of African American viewers on the ratings of UPN; Possible reason for the decrease; Percentage of decrease in the viewership of television programs in the country.
ACCESSION #
15567901

 

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