Strategies Differ For Various Groups

September 2004
Home Textiles Today;9/6/2004 Supp 25th Anniversary, p100
Trade Publication
The article focuses on the aging Baby Boomers which are the most powerful market group with an estimated buying power of $2.5 trillion. Boomers will continue to be a major force for the next 20 years, as of 2004, as they enter the part of their careers when they earn peak incomes. Yet marketers seem less interested in them and more in younger people. Their attention is focused on the Millennial generation, 10-26 year olds, because of the high population. By 2008 there will be 40.3 million children between the ages of 3 and 12 with buying power of $25.4 billion.


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