TITLE

Private Label Preferences Bullying Brands

PUB. DATE
September 2004
SOURCE
Home Textiles Today;9/6/2004 Supp 25th Anniversary, p86
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses various issues related to branding in the home furnishings sector. Branding centers on product exclusivity and, as a result, varies from retailer to retailer, suppliers of home textiles products are being forced to juggle the individual needs of various stores and create private-label offerings to maintain those relationships. According to Robert Passikoff, president of Brand Keys Inc., a brand and customer loyalty consultancy based in New York, this trend has a bleak ending, eventually translating into the omission of the middleman, home textiles suppliers.
ACCESSION #
15558592

 

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