TITLE

Taking the Delay Out of VOD Ads

AUTHOR(S)
Stump, Matt
PUB. DATE
January 2005
SOURCE
Multichannel News;1/3/2005, Vol. 26 Issue 1, p19
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Provides information on the efforts of video-on-demand (VOD) server vendors to develop software that will allow dynamic and insertion of VOD advertisement in the U.S. Implications of advertisement insertion for advertisers and cable television operators; Features of dynamic advertisement insertion; Advantages of advertisement insertion to cable subscribers.
ACCESSION #
15541146

 

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