TITLE

HGTV Is 'Refreshing' Its Brand

AUTHOR(S)
Donohue, Steve
PUB. DATE
January 2005
SOURCE
Multichannel News;1/3/2005, Vol. 26 Issue 1, p15
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports on the plan of cable television network Home and Garden Television to change its brand image, as of January 2005. Role of Troika Design Group in changing brand; Factors that contributed to the improvement of the network; Features of the promotion.
ACCESSION #
15541136

 

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