Time Warner Thinks Regionally
- Quick fit. Johansen-Berg, Kate // In-Store;Apr2003, p33
Discusses the working relationship between retail stores and shopfitters in Great Britain. Difficulties experienced by shopfitters in meeting deadlines and expectations; Change in the way shopfitters, designers and retailers co-operate; Response of consumers to experimental store designs. ...
- The challenge of navigating overcrowded store shelves. Wendland, Dave // Chain Drug Review;4/22/2013, Vol. 35 Issue 7, p36
In this article, the author focuses on the need of in-store navigational tools to make shoppers aware of the available products in the inventory of any retail stores.
- LETTERS. Weener, Tricia // In-Store;Jun2005, p15
Presents letters to the editor referencing articles and topics discussed in previous issues. "Together We Comply," which focused on the low compliance levels for point-of-purchase found by StoreCheck research in Great Britain; Exclusive product labelling systems develop by supermarket chains in...
- THE POWER OF P-O-P. Eden-Styche, Gareth // In-Store Marketing;Jun2002, p16
Provides some tips on successful in-store marketing through point of purchase (P-O-P). Assembly of P-O-P; Effective promotional packaging; Launch of P-O-P.
- Choose the right language for the space. Brookes, Bruno // Marketing Week;4/12/2012, Vol. 35 Issue 14, p10
The article offers advice for designing effective in-store audio or visual marketing efforts, emphasizing the need for simplicity and respect for customers' personal space.
- POP: Vendors turn to specification. // Discount Store News;5/24/99, Vol. 38 Issue 10, Power Vendor Impact p9
Provides information on the enhancement of point-of-purchase concept and approach of vendors geared towards specific brands, distribution channels and individual chains. Comments from Ron Hudgens, divisional vice president at visual merchandising at Kmart; Description of the on-floor...
- POP ISSUES BULK LARGE. // Marketing Week;9/20/2001, Vol. 24 Issue 32, p47
Reports on the increasing use of point-of-purchase (PoP) activity by stores in Europe. Influence of the United States PoP activity; Changes in the market; Problems encountered by brand managers with production directors.
- A HAPPY MEDIUM. Hemsley, Steven // Marketing Week;4/12/2001, Vol. 24 Issue 9, p45
Warns that the ideal point-of-purchase material to the brand can conflict with retailers' vision for its stores in Great Britain. Insights from a survey of 120 grocery store managers; Collaboration on in-store promotion; Techniques for attracting customers.
- Shift into high gear aims past rebates, discounts. Alexander, Stephen J. // Aftermarket Business;Oct2001, Vol. 111 Issue 10, p46
Emphasizes the increase in point-of-purchase activities in automotive aftermarket retail stores. Factors contributing to the success of automotive aftermarket retailers; Importance of fixtures for retail merchandises; Significance of store signs to customers. INSET: Get Wired Right.