Look for Cable in the Truck

Donohue, Steve
January 2005
Multichannel News;1/3/2005, Vol. 26 Issue 1, p4
Provides information on marketing strategies of cable operators and associations that will attend at the Consumer Electronics Show in Las Vegas, Nevada. Background of the use of a truck from SeaChange International Inc. in the promotion of the Cable & Telecommunications Association; Actions taken by Time Warner Cable Inc. regarding its retail products; Plans of EchoStar for its high-definition television.


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