Broadcom fires off MPEG-4 chip

January 2005
CED;Jan2005, Vol. 31 Issue 1, p14
Trade Publication
The article reports that Broadcom Corp. has added more fuel to the advanced codec fire in December 2004, announcing its first silicon that supports the H.264/MPEG-4 standard. Available in samples now with widescale release expected this month, the BCM 7411 decoder chip is aimed at consumer markets. "It enables manufacturers to cost-effectively roll out set-top boxes, DVD players, consumer entertainment equipment with advanced compression technology, and it offers operators cost savings through lower bandwidth," says Brian Sprague, senior director of marketing in Broadcom's broadband business unit. The H.264/MPEG-4 technology is an outgrowth of Broadcom's acquisition of Sand Video, and the product now being released is actually the third iteration of the chip.


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