TITLE

Wash cycle

AUTHOR(S)
Goldschmidt, Bridget
PUB. DATE
December 2004
SOURCE
Progressive Grocer;12/1/2004, Vol. 83 Issue 18, p52
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the sales performance of laundry detergents category in the U.S. Decline in overall sales of detergents as of October 3, 2004 according to Information Resources Inc.; Concept of the launch of Tide with a Touch of Downy (TWTD) by Procter & Gamble; Efforts of other manufacturers to come out with innovative products following the TWTD launch. INSET: Laundry the natural way.
ACCESSION #
15515250

 

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