Wash cycle

Goldschmidt, Bridget
December 2004
Progressive Grocer;12/1/2004, Vol. 83 Issue 18, p52
Trade Publication
Focuses on the sales performance of laundry detergents category in the U.S. Decline in overall sales of detergents as of October 3, 2004 according to Information Resources Inc.; Concept of the launch of Tide with a Touch of Downy (TWTD) by Procter & Gamble; Efforts of other manufacturers to come out with innovative products following the TWTD launch. INSET: Laundry the natural way.


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