The power of data

Shulman, Richard
December 2004
Progressive Grocer;12/1/2004, Vol. 83 Issue 18, p22
Trade Publication
Cites examples that manifest the potential of information technology to improve retail store management in the U.S. Suggested solutions to sustain Hy-Vee's UPromise service program which allowed consumers to receive manufacturers' rebates for purchase of selected products; Adverse features of a test program being offered by single-store operator Green Hills which enables consumers to scan the bar codes on coupons that interested them; Potential implications of the Check Clearing for the 21st Century Act for retailers.


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