TITLE

Getting Personal

AUTHOR(S)
Walzer, Emily
PUB. DATE
December 2004
SOURCE
SGB;Dec2004, Vol. 37 Issue 12, p50
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the emergence of product customization in the U.S. sporting goods industry in December 2004. Basketballs from Spalding; Boots from Timberland; Shoes from Vans.
ACCESSION #
15493410

 

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