Families Friendly to Ads

Larson, Megan
December 2004
MediaWeek;12/6/2004, Vol. 14 Issue 44, p7
Trade Publication
Deals with the results of a study which claims that families who watch TV together remember commercials better. Percentage of viewing in groups that recalled specific ads; Genre of the television programs most family watch; Reality show that has become a family favorite as of December 2004.


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