TITLE

Families Friendly to Ads

AUTHOR(S)
Larson, Megan
PUB. DATE
December 2004
SOURCE
MediaWeek;12/6/2004, Vol. 14 Issue 44, p7
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Deals with the results of a study which claims that families who watch TV together remember commercials better. Percentage of viewing in groups that recalled specific ads; Genre of the television programs most family watch; Reality show that has become a family favorite as of December 2004.
ACCESSION #
15492621

 

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