Homeless flog ice cream

December 2004
B&T Weekly;12/10/2004, Vol. 54 Issue 2501, p14
Trade Publication
The article reports that the homeless people of Amsterdam, Netherlands could soon be sporting logos on their backs such as "Chocolate Fudge Brownie", "Phish Food" and "Chunky monkey". Nuns running a charity in the city centre have done a deal with the U.S. ice cream company Ben & Jerry's. In return for financial help for the centre, the nuns have offered to have Ben & Jerry's logos stuck on the backs of new warm jackets for homeless people. A pilot project began last week, with 50 homeless volunteers wearing the jackets. The nuns' centre provides help for homeless people, alcoholics, drug addicts and prostitutes.


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