Coke to drop advertising in schools

March 2004
Vital (17417503);Spring2004, Vol. 1 Issue 2, p8
Academic Journal
This article presents information on the announcement made by Coca-Cola Co. that if is set to remove advertising for its soft drinks from the front of all its vending machines in British secondary schools between now and September 2004. The global soft drinks giant says its decision was based on its recognition of the conflict between vending machines in schools and classrooms as commercial-free areas. The company also announced the machines would contain fewer choices of Coca-Cola products and more juice drinks and bottled water.


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