TITLE

Blue Inc in guerrilla assault to bolster sales

PUB. DATE

December 2004

SOURCE

Precision Marketing;12/10/2004, Vol. 17 Issue 8, p2

SOURCE TYPE

Periodical

DOC. TYPE

Article

ABSTRACT

This article reports that Blue Inc., a men's high-street retailer, has hired its first marketing agency in an attempt to drive sales in the build-up to Christmas. Folk has been appointed to the brief following a three way pitch. The campaign focuses on the strapline 'The blue revolution' and is intended to build the brand among its target demographic. Blue Inc., creative director Robert Levy says that this is the first time they have used a marketing agency. Blue Inc. has 32 stores nationwide, eight of which are in London, England.

ACCESSION #

15457534

Tags: MARKETING;  RETAIL industry;  BLUE Inc.;  LEVY, Robert

 

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