Make stands deliver

December 2004
Cabinet Maker;12/17/2004, Issue 5419, p31
Trade Publication
The article highlights how effective public relations can make the presence of a product notices in a trade show. Trade press preview features are an important tool in securing early interest. Contact them a couple of months before a show and hint about what they can expect to see on your stand. A few weeks before the start of the show, get in touch again to set up appointments on your stand. Preparing for these in advance by knowing what you would like to say about the features and benefits of your new products will save time on the day and illustrate to the editors that you know what they are after.


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