DFS and Ikea are survivors

December 2004
Cabinet Maker;12/17/2004, Issue 5419, p5
Trade Publication
The article reports that according to a report by Allegra Strategies, a research and management consultancy, Courts', a furniture company, demise is a symptom of a more general malaise in the furniture retail market. Chris Garner, Allegra project leader, said that brand awareness in furniture retail was unsustainably low, and more retailers would be gobbled up as the market consolidated and big players took control. DFS and Ikea were the only pure furniture retailers with the clarity of proposition to survive.


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