DP franchisees opt to branch out

Lewis, Mark
December 2004
Cabinet Maker;12/17/2004, Issue 5419, p5
Trade Publication
The article reports that five of DP Furniture Express's biggest franchises have left the company and formed a new chain called Branches, after disagreements over strategy. The group had been unhappy with the out-of-town locations of new DP Furniture Express stores, its move into veneers.and small margins. The group has not ruled out further integration. It has ambitions to grow, and other retailers, including DP Furniture Express franchisees, are believed to be interested. The group would have to become more integrated to qualify for discounts.


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