TITLE

Bed boost

PUB. DATE
December 2004
SOURCE
Cabinet Maker;12/17/2004, Issue 5419, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that the British Waterbed Association has launched a marketing drive to lift knowledge of waterbeds among consumers. It has produced a literature pack, Website and appointed a public relation agency.
ACCESSION #
15445376

 

Related Articles

  • No such thing as bad publicity.  // Cabinet Maker;10/29/2004, Issue 5412, p3 

    Focuses on sensationalist headlines about an industry sector that can do damage if they fall on the wrong side of a survey or opinion and how much influence they have on customers' buying decisions. Issue in a survey stating that waterbeds can cause infertility; Presence of flame retardant...

  • Marketing Briefs.  // Marketing News;12/29/1978, Vol. 12 Issue 13, p2 

    The article presents news briefs on the marketing industry in the U.S. as of December 1978. According to a survey, advertisements which compare products are more believable than those that do not. Waterbeds were found to not cause seasickness or sinking sensations in sleepers. Low birth rates...

  • HALKLA Ä°LÄ°ÅžKÄ°LER VE REKLAM AJANSLARININ HÄ°ZMET ALANLARI: WEB SÄ°TELERÄ°NE YÖNELÄ°K BÄ°R Ä°NCELEME. CANPOLAT, Nesrin // Academic Review of Economics & Administrative Sciences;2012, Vol. 5 Issue 2, p95 

    The aim of the study, is to evaluate the information about services given by advertisement agencies in their web sites and to find the service areas and similarities and differences in these areas. When compared with advertisement agencies, in public relations web sites, usually they included...

  • Market concept must broaden to embrace public relations issues. Fitzhugh, H. Naylor // Marketing News;12/1/73, Vol. 7 Issue 11, p3 

    The article focuses on broadening marketing concept to embrace public relations. Marketing functions and practices are increasingly being confronted by various publics--consumerists, environmentalists, feminists, other minorities, small business advocates. Many of these pressures grow out of...

  • Detroit's Perception Problem. McElroy, John // Ward's Auto World;Jan2005, Vol. 41 Issue 1, p23 

    Discusses the problems being faced by the automobile industry and trade in Detroit, Michigan. Key reason behind the loss of market share of the industries in Detroit; Public relations of automobile makers in Detroit compared to foreign companies; Significance of changing consumers' perception...

  • Don't take trust for granted. Forrest, Nicky // PRWeek (London);6/25/2010, p21 

    The article discusses the importance of trust in brands and target audiences. Trust in a brand until the 1980s reportedly focused on the reliability of the product and the image created around that reliability. The relationship of trust between consumers and brands changed and the demand for...

  • PUBLIC RELATIONS and MARKETING: Together again. O'Connell, John H. // Management Review;Oct66, Vol. 55 Issue 10, p50 

    Discusses the use of public relations in marketing. Reporting of skills to dig out facts useful to sales-supporting activities; Definition of problems and setting of realistic public relations goals consistent with marketing objectives; Development of case histories; Conceiving and conducting...

  • MARKETING.  // Long Island Business News (7/1993 to 5/2009);02/16/2001, Vol. 48 Issue 7, p12A 

    Reports developments related to business marketing in Long Island, New York as of February 2001. Launch of the Web site AustinVacation.com by Austin Travel; Provision of free public relation (PR) tips and advice by PublicityHound.com; Petition for PR people to be precise in press releases.

  • A new Classic targets specialty sleep niche. Thomas, Larry // Furniture/Today;05/21/2001, Vol. 25 Issue 36, p76 

    Comments on the corporate strategy developed by bedding retail veteran Mike Zippelli for waterbed manufacturer Classic Corp. in the United States. Company history; Zippelli's plans for the company; Details concerning its direct-to-consumer delivery systems in four states; Improvement in the...

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics