Bravo's Queer Pitch

Donohue, Steve
December 2004
Multichannel News;12/20/2004, Vol. 25 Issue 51, p52
Reports on the multiplatform advertising campaign launched by Bravo for the third-season premier of the reality television program "Queer Eye for the Straight Guy" and the debut of spinoff "Queer Eye for the Straight Girl." Plans of Bravo for the launch of its branding campaign; Other top-rated programs of Bravo; Viewership rating of "Queer Eye for the Straight Guy" in the U.S. from June 1 through December 7, 2004.


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