Golf Takes a Beer 'Break.'

Reynolds, Mike
December 2004
Multichannel News;12/20/2004, Vol. 25 Issue 51, p41
Reports on the partnership between cable channel The Golf Channel and Anheuser-Busch's Michelob Ultra beer brand for the multimedia integrated campaign for the reality television program Big Break III: Ladies Only. Retail sweepstakes with convenience store chain 7-Eleven; Prizes for the winning golfer; Terms under the partnership agreement.


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