Making TV Great For U.S. Hispanics

Winslow, George
December 2004
Multichannel News;12/20/2004, Vol. 25 Issue 51, p34
Highlights the challenges and opportunities that emerged during the second annual Hispanic Television Summit in New York City in 2004. Growth of Spanish-language television programs in the U.S.; Factors that drive investor interest in Hispanic television as discussed by Leland Westerfield, managing director of investment banker Harris Nesbitt; Outlook for the Hispanic television market.


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