Prime Latino Time

Morales, Magaly
December 2004
Multichannel News;12/20/2004, Vol. 25 Issue 51, p32
Focuses on the expansion strategy of Time Warner Cable to reach Hispanic consumers in the U.S., as of December 20, 2004. Remarks from Time Warner Cable senior vice president of marketing, Brian Kelly, on the importance of the marketing strategy; Major Hispanic markets of the cable operator; Appointment of Maida Chicón as multicultural marketing director of the cable operator.


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