TITLE

Playboy Pushing SVOD Service

AUTHOR(S)
Umstead, R. Thomas
PUB. DATE
December 2004
SOURCE
Multichannel News;12/20/2004, Vol. 25 Issue 51, p8
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports on the marketing campaign of Playboy Entertainment Group for its subscription video-on demand service. Features of Playboy On Demand; Negotiation of Playboy with several multisystem operators about the distribution of the service; Decline of the dominance of Playboy in the pay-per-view industry.
ACCESSION #
15442640

 

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