Playboy Pushing SVOD Service

Umstead, R. Thomas
December 2004
Multichannel News;12/20/2004, Vol. 25 Issue 51, p8
Reports on the marketing campaign of Playboy Entertainment Group for its subscription video-on demand service. Features of Playboy On Demand; Negotiation of Playboy with several multisystem operators about the distribution of the service; Decline of the dominance of Playboy in the pay-per-view industry.


Related Articles

  • '02 Was Kind To PPV, VOD. Umstead, R. Thomas // Multichannel News;2/17/2003, Vol. 24 Issue 7, p2 

    Focuses on the revenue generated by pay-per-view (PPV) and video-on-demand movies, adult programming and events in 2002. Comparison of revenues generated by movies in the year 2001 and 2002; Percent increase in adult PPV revenue in 2002; Revenue generated by satellite subscribers per household.

  • Execs Say VOD Trumps PPV Buy Rates. Hogan, Monica // Multichannel News;09/25/2000, Vol. 21 Issue 39, p36 

    Focuses on video-on-demand (VOD) market in the United States. Comparison between the buy-rates of VOD and subscription television; Need to explain technology to customers; Commencement of VOD technical trials by Comcast Cable Communications.

  • PAY-TV SUBSCRIPTIONS DIP AS SVOD RISES.  // Broadcasting & Cable;9/28/2015, Vol. 145 Issue 33, p12 

    The article discusses the highlights of Nielsen's "Total Audience Report" for the second quarter of 2015, noting the decrease in traditional pay-television subscription and the rise of subscription video on demand (SVOD) service in U.S. homes, and presents charts on media usage among U.S. adults.

  • PAY-TV SUBSCRIPTIONS DIP AS SVOD RISES.  // Multichannel News;9/28/2015, Vol. 36 Issue 34, p39 

    The article offers information on decline in ratio of people using pay television subscription due to surge in subscription video on demand (SVOD) service and resents a chart showing television as a primary conduit for media consumption specially during primetime hours.

  • In-room pay-per-view TV taps the all-day market. Blank, Dennis // Hotel & Motel Management;06/19/2000, Vol. 215 Issue 11, p58 

    Reports that in-room pay-per-view providers are making more money by offering hotel guests 24-hour viewing packages at a flat rate or even discounted adult double features rather than the single-priced films. Plan by some hotels to set up their own Internet portal rooms; Prices of all-day adult...

  • REPORT: NETFLIX HAS MINIMAL IMPACT ON PAY-TV. GRUENWEDEL, ERIK // Home Media Magazine;11/26/2012, Vol. 34 Issue 47, p10 

    The article focuses on a report which claimed that the rise of subscription video-on-demand services has little effect on cable, satellite and telecommunication premium television (TV).

  • Scottish football row wrecks pitch. Johnson, Branwell // Marketing Week;4/11/2002, Vol. 25 Issue 15, p11 

    Reports the collapse of the plans of the Scottish Premier League to launch a subscription channel in Great Britain. Amount intended for advertising campaign; Scope of the marketing deal; Views of the teams on the subscription channel plan.

  • BRIEFS.  // Multichannel News;9/19/2005, Vol. 26 Issue 39, p30 

    Presents news briefs on subscription television in the U.S. as of September 19, 2005. Growth in video-on-demand usage in the U.S. based on a study by In-Stat; Promotional campaigns created by GSN and Gemstar-TV Guide International Inc. to highlight the on-demand category.

  • Bourbon blitz as Jim Beam brings back theme line. Burbury, Rochelle // Media: Asia's Media & Marketing Newspaper;9/10/2004, p4 

    This article focuses on new advertising campaign launched by beer major Bourbon Corp. Bourbon brand Jim Beam has resurrected its' That ain't Jim Beam' theme line in its biggest-ever advertising campaign in Australia, launched late last month. Jim Beam used a television' road block' strategy on...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics