Pop-up Promos Drive Industry Crazy

Becker, Anne
December 2004
Broadcasting & Cable;12/20/2004, Vol. 134 Issue 51, p20
Discusses the prevalence of in-program promo spots among television programs in the U.S. in 2004. Television networks which frequently broadcast in-program promos according to reports from PhaseOne Communications; Reaction of some advertisers to in-program spots; Details of the Power Promo used by Comedy Central; Benefits of in-program promos to audiences.


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