Same-Store Sales Miss Goal

December 2004
Home Textiles Today;12/20/2004, Vol. 26 Issue 16, p15
Trade Publication
The article provides information about the business of the Same-store, a department store. The article reports that retail sales of the Same-store improved modestly during the second week of December 2004. Checked by weakness during the previous week, sales for the two weeks month to date still fell far short of plan, rising 1.9 percent. According to the business analysts retailers are manipulating their promotional schedules, using advertising and price markdowns in order to draw customers into their stores and smooth sales volatility.


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