Online Retailers Report Rise in Holiday Buying

Silverman, Scott
December 2004
Home Textiles Today;12/20/2004, Vol. 26 Issue 16, p10
Trade Publication
The article reports that, according to a recent study by a web site, 91 percent of merchants have seen online growth in the holiday season. According to the National Retail Federation, 17 percent experienced sales more than twice as high as a year ago. The article reveals that online retailers are turning their focus away from the early birds to the procrastinators. Internet retailers know that their customers want to shop at the last minute and have stepped up to the plate with a variety of shipping options this year. The rise in online sales can again be partially attributed to rising satisfaction among consumers.


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