December 2004
Marketing (00253650);12/1/2004, p36
Trade Publication
The article presents information regarding marketing. The author suggests that LM Research & Marketing Consultancy and Millward Brown Ulster companies work all over Great Britain and encourage clients to experience focus groups first-hand, either by introducing the client as a research colleague, arranging a special viewing area or recording the session. The article also informs that logos can be printed on the outside or inside, and small floating inserts can be added. Highly effective items include ringbinders with a cutout window design and rulers.


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